Microsoft Dynamics 365 Customer Insights – Journeys (Marketing)

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Description

  • Descoberta & desenho de estratégia
    • Conduzir workshops com marketing, vendas e digital. 
    • Mapear jornadas do cliente (lead → MQL → SQL → oportunidade).
    • Definir modelo de dados e critérios de segmentação. 
    • Traduzir objetivos de campanha em automações dentro da ferramenta. 
  • Configuração da plataforma 
    • Setup de emails, formulários, landing pages e eventos. 
    • Construção de segments (dinâmicos e estáticos). 
    • Criação de customer journeys multicanal.
    • Lead scoring e qualification. 
    • Gestão de consentimentos (GDPR).
  • Orquestração com Sales 
    • Definir passagem de leads para vendedores. 
    • Garantir visibilidade no Dynamics 365 Sales. 
    • Implementar alertas, tarefas e triggers.
  • Dados & integrações 
    • Conectar fontes externas (website, eventos, social, ERP). 
    • Apoiar normalização e qualidade de dados. 
    • Sincronização com Dataverse. 
  • Performance & otimização 
    • Definir KPIs. 
    • Criar dashboards. 
    • Analisar resultados de campanhas. 
    • Propor melhorias contínuas (A/B, nurturing, etc.). 
  • Adoção 
    • Formação de utilizadores de marketing. 
    • Boas práticas de criação de campanhas. 
    • Apoio em go-live. 


Requirements

Hard skills esperadas 
Dynamics 365 Customer Insights – Journeys
  • Segmentação avançada. 
  • Criação de journeys baseadas em comportamento. 
  • Email designer. 
  • Formulários e landing pages. 
  • Event management. 
  • Lead scoring. 
  • Real-time vs outbound marketing (dependendo da versão). 
Dados & modelo 
  • Dataverse. 
  • Customer profiles. 
  • Unificação de dados. 
  • Entendimento de tracking digital. 
Automação 
  • Power Automate. 
  • Triggers baseados em eventos. 
  • Integração com Sales. 
Comunicação digital 
  • HTML básico para email. 
  • Boas práticas de entregabilidade. 
  • Consent & preference centers. 
Analytics 
  • Reporting nativo. 
  • Conhecimento de Power BI é diferencial. 
  • Métricas de funil. 
Integração 
  • APIs. 
  • Website tracking. 
  • Ferramentas externas (eventos, webinar, etc.)
​
Hibrido: 

Carnaxide (Zona Lisboa) ou Porto


Benefits

Os benefícios serão determinados após a definição das condições contratuais.

Information

  • Date Posted: Fevereiro 18, 2026
  • Location: Lisboa /
  • Experience: Senior (5+ years)
  • Job Type: Full Time
  • ID: BIZ-0001320
  • Apply now

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